The Changing Face of Exclusivity
Mon Oct 6th 2008 11:35PM No Comments
Posted by
Garret
under Features
It wasn’t too long ago that game exclusivity was king among “third party” blockbusters like Final Fantasy and Guitar Hero. When games were only released on one system and one system alone. However, with this console generation having no clear cut leader to shoulder the burden of millions of sales, like it was during the Playstation 2 era, the ideas of exclusivity are beginning to change. But why move away from single platform exclusivity when it’s obviously much easier to develop for one system? The sad truth is that game development costs are a lot higher now than they were a few years ago. The move to HD graphics means much more detailed art assets are required and production quality expectations are at an all time high. Just like the movie business, video games are turning into a big budget, blockbuster-obsessed industry. So game publishers are finding little reason to stick to one platform when they could be selling to a much wider audience.
The concept of exclusivity is not altogether dead yet. Although not an entirely new idea, timed exclusivity is one way Sony, Microsoft and Nintendo are continuing to compete for dominance in the continuing console war. Traditionally, when a game receives a timed exclusivity window of a year or more, sales are generally skewed heavily toward the first version of the game, since all the buzz and anticipation will have worn off by the time the ported game comes out. After all, the Grand Theft Auto series became a timed exclusive for the PS2, which later appeared on both the PC and Xbox. The same could be said for Resident Evil 4, which first debuted on Nintendo’s Gamecube and was later ported to PS2. Today, the timed exclusive has all but replaced the “third party” exclusive. Bioshock and Eternal Sonata were both timed exclusives for the Xbox360 and Unreal Tournament III was temporarily a PS3-only game.
Tags: ps2, ps3, xbox360




